Names are significant. They enable us to distinguish between people, organizations, products and services. When names are unique to a system, they become valuable such as domain names, trademarks, vanity numbers, number plates or usernames in social networks.
There are more than 4 million apps combined in Googles Play Store and Apples App Store. The amount of apps already rivals the number of domain name registrations in country code Top-Level-Domains. This means that app visibility and discoverability have be optimized. Search engine optimization (SEO) is for Google. The equivalent acronym for App Store Optimization is ASO.
App store browsing and app store search are still the most used discovery methods for apps. Relevant keywords in your app title can improve discoverability and visibility of your app. These two factors are essential for app downloads. The following ratio says it all: 0.1 percent of all apps generate 50% of all downloads.
Using relevant keywords in your app title improves discoverability in app stores. Ideally your title contains keywords that have a high search volume with low competition and high relevance. Bear in mind that users employ different search strategies when choosing relevant keywords. Searches usually related to brands, functions, inspiration and most important interest.